Is Facebook or any social website an innovation? Or is iPhone an innovation? or is the creation of an organisation like Innocentive an innovation by Eli Lilly??
Innovation is simply put "the successful exploitation of new ideas" - while the focus should be on 'new ideas', it is truly classified as an innovation only on 'succesful exploitation'. A good example is the MP3 player. They were long in demand and in use before the iPod was released into the market. But it was Steve Jobs who actually 'successfully exploited' this idea and made APPLE what it is today. A similar such innovative idea is the creation of a new social website - SKIPSO.
What is Skipso? And if it is just another social website, then what exactly is innovative about it? The innovation in this is the idea itself. 3 latest trends - Web 2.0, Open Innovation, Green Technology - all wrapped together into a single package and available to the world to exploit, to use and hopefully enable making this world a better place!
Skipso is an online platform and business to business marketplace entirely focused on sustainable innovation. Whereas most of the social websites concentrate on Generation X and Generation Y as its core, this one is for BabyBoomers, Gen X and Gen Y alike. It is a mix of the young and the old - anybody who is aware of the latest trends and would like to get involved can get involved. It is a platform on the internet for like-minded individuals to interact and share proposals and fundings for new ideas in green technology.
It is meant for Entrepreneurs, Investors, Policy makers, Researchers and Professionals who have anything to do with Green technology. It has features like Community, MarketPlace, Funding, Challenge and the box-standard "my Skipso".
The community feature is for sharing knowledge, the latest happenings and a forum for discussion. The marketplace is where, if you own a company involved in the green revolution or looking for jobs in the sustainability sector, then suitable advertisements can be placed or read. Funding is the one-stop shop for all the budding entrepreneurs where grants are made available for projects that seem do-able or a forum where discussions can start for unleashing the next biggest innovation in Green technology. A simple comment like the one by Dr Madhav Mehra, President, World Council for Corporate Governance that "future of humanity lies in solar harvesting. Imagine this: One per cent of sunlight received by the earth can meet the humanity’s demand for power for another 20 years." could lead to a chain of discussions resulting in a small research project being kicked off with an interested investor sponsoring the project and whole lot of fruitful discussions on an open platform. After Facebook, this could be the next biggest thing in technology or social media.If used appropriately, this internet platform could be the base for all future Green'ness of UK.
And now the obvious question - how Knowledge Capital could potentially benefit from this? Knowledge Capital - an organisation that is promoting innovation and social media as a form of open innovation. This is an opportunity for M:KC to provide its clients a medium for the "Manchester is my Planet" project and further set an example to the various client companies of how a partnership could be established between 2 organisations to promote innovation and growth. This could be a medium for the clients of Knowledge Capital to interact with like-minded individuals and derive several benefits including ideas and potential funds for new innovative projects. Together with Skipso, M:KC could potentially disrupt the market - creating unlimited demand and making the city of Manchester the hub of green technology innovation, not just in UK but Europe and potentially the entire World!!
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